TL;DR
- Far East Organization has unveiled The Serra Residences, a 133-unit freehold condominium at 7 Bassein Road in Singapore’s District 11.
- Public previews begin on 2 October 2026, ahead of the scheduled sales launch on 16 October 2026.
- The 28-storey development offers two-bedroom-plus-study homes through to five-bedroom residences and penthouses, with estimated TOP in Q4 2030.
- The announcement highlights freehold tenure, GFA-harmonised layouts and proximity to Novena’s healthcare and lifestyle precinct. It does not include launch prices.
Far East Organization has unveiled The Serra Residences, bringing 133 new freehold homes to Bassein Road as Singapore’s Novena precinct continues to evolve around its healthcare, residential and lifestyle offerings.
The 28-storey development will open for public previews on Friday, 2 October 2026, with its official sales launch scheduled for Friday, 16 October 2026, according to the media announcement supplied to Property News Asia.
Set on the natural slopes of Bassein Road in District 11, the project combines a relatively small unit count with a range of larger-format homes. Its official website lists an estimated Temporary Occupation Permit (TOP) date of Q4 2030.
The Serra Residences at a glance
- Developer: Far East Organization
- Address: 7 Bassein Road, Singapore 309837
- Tenure: Freehold
- District: 11
- Scale: 133 units across 28 storeys
- Site area: 51,396 sq ft
- Homes: Two-bedroom-plus-study, three-bedroom, four-bedroom, four-bedroom-plus-study, premium four- and five-bedroom residences, and penthouses
- Public preview: 2 October 2026
- Scheduled sales launch: 16 October 2026
- Estimated TOP: Q4 2030
Freehold tenure anchors the launch positioning
The launch announcement positions The Serra Residences as Novena’s first GFA-harmonised freehold development. It also cites Huttons Asia’s assessment that the project is one of only two freehold developments launching in the Core Central Region in 2026.
At the media preview, Shaw Lay See, chief operating officer of Far East Organization’s Sales and Leasing Group, emphasised the scarcity of freehold land in Singapore, particularly in established residential areas such as District 11.
PropNex Realty chief executive Kelvin Fong pointed to resale activity and historical value retention among freehold properties in the Core Central Region. Those observations form part of the project’s market positioning; they are not a forecast of future returns for individual units.
For buyers, the practical comparison will extend beyond tenure to the launch price, floor plan, usable space and total purchase cost. The supplied announcement does not state unit prices or a launch price per square foot.
Mountain-inspired architecture on Bassein Road
The architectural concept draws on the site’s sloping terrain. Leong Rong Guang, senior architectural associate at P&T Consultants, described a mountain-inspired, biophilic approach at the preview.
According to the announcement, the tower’s tilted orientation and elevated structure are designed to reduce solar heat and encourage natural cross-breezes. These are stated design intentions rather than independently measured performance results.
The official project website lists private lifts for the premium four-bedroom and five-bedroom residences, as well as the penthouses. Its facilities include a 50-metre lap pool and a fitness room.
Novena’s healthcare and school catchment
The development sits within a residential enclave near Novena’s healthcare and lifestyle amenities. The announcement highlights HealthCity Novena and the lifestyle destination at 2 Moulmein Road as part of the surrounding precinct.
It also identifies St. Joseph’s Institution Junior, Anglo-Chinese School (Barker Road and Junior), and Hong Wen School as being within a one- to two-kilometre radius. Buyers assessing school proximity should check the exact distance applicable to each school and the relevant admissions rules; proximity alone does not guarantee a place.
Fittings and specifications
The announced kitchen appliance and fitting brands include V-ZUG, Liebherr, Smeg, Vintec and Franke. Vintec is specified as exclusive to The Summit. Bathroom fitting brands include Hansgrohe, LAUFEN and GEBERIT.
Buyers should refer to the specification schedule for their chosen unit rather than assume every listed brand or appliance is included in every home.
FAQ
Where is The Serra Residences?
It is at 7 Bassein Road, Singapore 309837, in District 11, within the Novena area.
Is The Serra Residences freehold?
Yes. Both the media announcement and the official project website identify the development as freehold.
When do previews and sales begin?
Public previews are scheduled to start on 2 October 2026. The official sales launch is scheduled for 16 October 2026.
How many homes are there, and what types are available?
The development has 133 units in a 28-storey tower. The official website lists two-bedroom-plus-study homes, three-bedroom and four-bedroom configurations, premium four- and five-bedroom homes, and penthouses.
When is completion expected?
The official project website gives an estimated TOP of Q4 2030. This is an estimate, not a confirmed handover date.
Have launch prices been announced?
The media announcement supplied to Property News Asia does not include launch prices. Buyers should confirm the current price list and unit availability with the developer or appointed marketing agencies.
Sources: supplied media-preview announcement and The Serra Residences official website, checked on 29 September 2026. Feature image: supplied architectural rendering, artist’s impression.
